HELLO
Sherrod Melvin is a creative leader with over 20 years experience on consumer, retail and technology brands. He focuses on making entertaining, culturally significant work for his clients. Over the course of his career, his work has been recognized by every major industry award show for both creativity and effectiveness.

Most recently an Executive Creative Director at McCann NY, he led the Reckitt Benckiser portfolio of Lysol and Mucinex along with VMS brands Airborne, Biofreeze and Neuriva.

For almost 8 years, Sherrod ran the agency’s largest account – Verizon. And with an award-winning team of 20+ creatives, he helped establish the launch of Verizon’s 5G Network. His “On The Network” campaign featured Adam Scott, Cecily Strong, Seth Meyers and Paul Giamatti sitting on a huge Verizon sign was spoofed by SNL and Ryan Reynolds Mint Mobile company.

As a Group Creative Director on the Microsoft team, he helped Xbox launch the Adaptive Controller. An inclusive controller built for all users’ abilities of play. Literally changing the game.

Prior to McCann, he spent time at Mullen//Lowe in Boston where he was part of the new business pitch team that won Diageo’s swanky Grey Goose Vodka and Chicago-based wireless company, U.S. Cellular. All while tending to his day-to-day creative duties on JetBlue Airways.

Before Mullen, Sherrod cut his teeth at Cliff Freeman & Partners and BBDO NY, where he helped bring GE’s “Ecomagination” campaign to life, created unforgettable, thirst-quenching OOH for Pepsi and a visually impacting, not impairing, bar campaign for Guinness.

Originally from Kentucky, Sherrod moved to New York City to attend the School of Visual Arts.

His hair is not photoshopped.

CONTACT
M:646.283.6530
E: sherrodmelvin@gmail.com