DAFFY’S
To create a buzz for Daffy's and their high-fashion at low prices, we put human mannequins in storefront windows with different numbered outfits behind them. People walking by were able to text in which outfit they wanted the models to try on (along with other lewd commentary) and the models wold oblige. You could also watch and text in live on the website. Thousands of people showed up. Only four were arrested.
Interactive Media
To drive traffic to Daffy's in New York City's Time Square outlet, we brought back a Time Square staple from its more sordid days.
