Mucinex Mucus Masher GenAi

For over a decade, people have enjoyed watching Mr. Mucus get smashed over and over in Mucinex commercials. So, harnessing the power of Gen-Ai, we put Mucinex’s iconic smash moment in the hands of the people who have experienced cold and flu and let them pulverize Mr. Mucus with their wildest imaginations. No two smashes were alike.