Chick-fil-A “SwitchWorks”

We created the world of Evergreen, whose inhabitants are experts in providing care, to encourage care in others. After a particularly “off” 2020, this holiday message sought to spark something sorely lacking in the real world: hope.

With the help of AKQA, we created a microsite that allowed people to send personalized messages of hope to loved ones. Sparks of light appeared on a map to represent each message sent.

Directed by Psyop